NIKE JOYRIDE

Pop Store / Retail / Experience design

2019

Plaza Antara, CDMX.

For the Joyride footwear launch campaign, we generated a comprehensive proposal implemented in two CDMX stores in which consumers could learn about the characteristics and technologies present in the new runner footwear through a series of dynamics in which we were able to present various developments technology to enrich the user experience. The campaign for this new launch sought to emphasize the enjoyable part of running and empower new runners in a fun and enjoyable way, all through innovative consumer experiences.

Our development consisted of a tour of the store that sought to attract, inform and finally generate a shoe test on the user for final consumption, all this through fun experiences that kept the tone and main objective of the campaign.

For these facilities we developed interactive systems using sensors with visuals and 3D tours on a large-format LED screen activated by treadmills, facilities with robotic arms activated by motion sensors that reacted with the presence of users with whom the qualities of Joyride footwear were shown. . Interactive pedestals were also made with ultrasonic sensors that activated generative visuals and registration interfaces.

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