URBAN TRANSFORMATION

SORDO MADALENO

Interactive and Immersive Multimedia Installation

February - July 2023

Itubide Palace, CDMX .

Urban Transformation is an exhibition that records the dynamism between the work of architectural design and the forces at work in the transformation of cities and their everyday life.

Communicating the story of how a philosophy of architecture and design is capable of creating new types of public experience, INTUS collaborated in this exhibition with the piece "Reforma - Colón" achieving a glimpse into the future by exposing a project that will take shape over the next decade and a half.

Producing this experience with innovation and technology as a base to generate the piece, we implemented a unique curved led screen to generate a circular and immersive space that allowed us to exhibit a selection of files about this project, enveloping the public with this urban atmosphere to make known its architectural future and give rise to reflection on its impact on our social development.

Creative Direction
Design
Development

Curated and produced by INTUS Interactive Design.